Program Advertising Information
The following information presents an advertising opportunity to businesses
interested in reaching the athlete, coach, and/or spectator involved with the
collegiate sport of water polo. Exposure is available through a printed
advertisement in the conference media guide.
Sponsor Benefits
Exposure to a specific market, i.e. college graduate, 18-22 years of age, male and
female, middle to upper class background. Water polo has one of the
highest graduation rates of any NCAA sport.
Multiple exposures. The CWPA program will be filled with information that the fan,
coach, and player will refer to time and time again, since it serves the conference
throughout the entire season. Consequently, players will see advertisements on a
repetitive basis.
Distribution: 4000
Unique Qualities
of the Market
1. 90% of athletes are from out of town. Consequently, they will need food and
lodging during their stay at each tournament location.
2. Athletes normally attend a competition for the entire weekend. After their
games, they will have an abundance of free time with nothing to do but see the sights,
take in a movie, and shop at local stores.
3. Athletes cover a specific market that will be directly involved in the business
community within four years. These individuals will be making specific financial
decisions in their new jobs. Buying patterns established during college will influence
these decisions. Additionally, athletes will retain a loyalty towards businesses that
provided aid to their sport in college.
4. Athletes generally come from wealthy backgrounds since water polo is not an
inner city activity. Furthermore, many expenses are often provided by their college.
Discretionary income and spending during the weekends is potentially high.
Collegiate Water
Polo Association
Advertising
Information
Advertising
Rates
Circulation: 4500 printed-booklet used for multiple events
|
Ad Placement
|
One Season
|
Two Seasons
|
| Quarter Page (4"h x 2.5"w] |
$50
|
$100
|
| Half Page (4"h x 5"w) |
$75
|
$150
|
| Full Page (8"h x 5"w) |
$175
|
$300
|
| Inside cover (8"h x 5"w) |
-
|
$500
|
| Back cover (8"h x 5"w) |
-
|
$600
|
Instructions
for Advertiser
All advertising artwork should be sent electronically. The following formats are acceptable: